We searched for brands that offer top quality and good value but we couldn’t find any. So we decided to source for factories that provide them.

The Honest Standard

We partner directly with the finest manufacturers and operate online, which allows us to completely remove the traditional middleman and offer customers the exceptional essentials at the lowest cost compared to premium retailers.

ODM Model

An original design manufacturer designs and manufactures a specific product that is eventually rebranded by another firm for sale. The exterior design, aesthetics, materials, dimensions and patent technology are developed by factories and manufacturers.

Why Our Products?

Quality life,
quality product.

It is a mindset that stays true to what matters. It is fine living through refined simplicity.

Made by
the finest.

We only work with the finest manufacturers on the best brands.

100%
transparency.

We believe in direct from factory model and we want to eliminate every unnecessary middleman.

What we believe.

We partner directly with the finest manufacturers and operate online allowing us to completely remove the traditional middleman and offer customers the exceptional essentials at the lowest cost compared to premium retailers.

You shouldn’t have to choose between quality and affordability.

New Age Shopper

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